László Mérő

Professor of economic psychology at Loránd Eötvös University, Budapest.

In 1968, he took part in the 10th Intermational Mathematical Olyampiade in Moscow, and won a bronze medal. Graduated in mathematics, then spent 10 years as a research fellow at an academic research institute, taking part in various artificial intelligence projects. From 1984 to 2005, associate professor at the Department of experimental psychology of Loránd Eötvös University. His research areas were psychophysics, than human thought strategies, game theory, and recently, economic psychology.

He has published five books for a wide intellectual readership, they have been published alltogether in 8 languages (in English: Ways of thinking, World Scientific, 1990; Moral Calculations, Springer, 1998; The biology of money, to be published in 2010). The German edition of the book Moral calculation has won an award „The science book of the year 1998 in Germany”.

His avid interest in memetics draw him to Darwin’s. He took part in Darwin’s memetic marketing research projects, and worked out a few technical tools that have became standard components of Darwin’s complex memetic research technology.