Paul Marsden

as a social psychologist and freelanc market researcher, he studied verbal information spreading and the copycat behaviour. He also studied the relationship between the consumer opinions and the business efficiency as a researcher of the London School of Economics. Fifteen years in his career, his main costumers were Nestle, Bacardi, Siemens, Diageo, American Express, the British Department of Defense, T-mobile, and Univeler. Today, he is designing on-line opinion-panels, which helps the companies to form a connection with consumers and influencers. The clickadvisor.com's (on-line guide company) customers are: BBC, Economist, Nokia, Simple and Univeler, who can get valuable feedback about the success of their new products or services. Paul Marsden is editor of the Journal of Memetics, besides that scientific advisor of the WOMMA (Word of Mouth Marketing Association) and the VBMA (Viral and Buzz Marketing Association). His best known publications: Connected Marketing (2005, London, Elsevier), Seed to Spread (Connected Marketing) Advocacy Drives Growth (Brand Strategy December, 2005) Tipping Point Marketing: A Primer (Brand Strategy: April, 2004) Brand Positioning: Meme’s the Word (Marketing Intelligence and Planning: January, 2002).